Blog
The Lady in My Mirror
You deserve to appreciate — to embrace — the loveliest parts of your unique and beautiful life.
Ashli Montgomery
I've had a new business idea in mind for a while now, one of those keep-you-up-at-night concepts that I'm champing at the bit to tackle.
But it's not for everyone.
Let's face it: I'm not for everyone.
And at this stage of my life, I'm 100% okay with that fact.
So, who is my project for? That's the million-dollar question.
And I have the answer...
The Lady in My Mirror
My "ideal customer" (as they say in business) is pretty awesome:
💛 She's 40+ years old, enjoys the person she's become, and likes this chapter of life.
💛 She's family-centric ~ a wife, perhaps a mom, a daughter, maybe a sister or aunt, a neighbor, and a friend.
💛 She isn't chasing trends or worried about the popular crowd; she's happy being her own "it girl" and doesn't stress about "fitting in" in anymore.
💛 She loves hobbies and trying new things: reading, writing, quilting, crafts, games, exercise, and watching movies with loved ones.
💛 She's not consumed with the need to cook three meals/day but still has fun hostessing, decorating for the holidays, baking for others, and entertaining.
💛 She sees the importance of and assigns value to taking care of herself; she's willing to treat and invest in her happiness after years of taking care of everyone else.
💛 She embraces her unique and lovely life.
I know this woman well because I am her.
I feel her struggles, I know the insecurities she strives to overcome, and I share her flaws as well as her gifts.
Those characteristics might not be exactly the same in both of us. In fact, I'm positive that physically we don't even look alike because each is our own person, fearfully and wonderfully made.
